16 Business Terms And Their Definitions

Business Terms and Their Definitions

• Assets

Assets are a source of wealth owned by a company, whether in the form of money, buildings, land, and others.

• B2B 

B2B (Business to Business) is a business transaction carried out between one business and another without any interaction with customers.

• B2C 

B2B (Business to Customer) is a business that is carried out through the provision of services or sales to customers.

• B2E 

B2E (Business to Employee) is the provision of services for employees to facilitate the affairs of the company.

• Brand Awareness 

Brand Awareness is the ability of customers to recognize a brand of company. Companies must be able to implement the right marketing strategy so that customers can get to know your product just by looking at the logo, colors, and writing on your brand.

• Brand 

The brand is the identity of a business or company which includes the name, brand, logo, design, writing, or a combination of these components.

• Branding 

Branding is a method to market or introduce a brand to the target market. It aims to make your brand easier to remember and show the difference from your business competitors. Strong branding will make customers more interested and easy to remember.

• Cash Flow 

Cash Flow is a financial report that contains the company's cash receipts and disbursements within a certain period.

• Gross 

Gross is the income earned after deducting the Cost of Goods Sold.

• Incentives 

Incentives are bonuses given by the company's management to its employees.

• Marketing 

Marketing is all the efforts made by a company to market its products or services to customers.

• Capital 

Capital is everything that is used to support a business, either in the form of money or equipment and others.

• Net 

Net represents operating income obtained after deducting costs related indirectly to production activities.

• Profit 

Profit is the income obtained from a business after deducting the business capital.

• Revenue 

Revenue is the income earned from the business within a certain time resulting from the operations and activities of the business.

• ROI 

ROI (Return of Investment) is the ratio between the profit or loss of an investment compared to the amount of money that has been invested.

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